End of 2015, the think tank asks blindesign to foster a strong involvement of its members by offering interactive tools, and encouraging the attraction of new adherents.
To renew the membership experience, blindesign fully revamps the website in responsive design, integrates a calendar / ticketing for conferences organized by ADAE and a real social network with instant messaging, virtual think tanks and directory, in a “club spirit”.
An emailing campaign is created to strengthen regular information to members and sympathizers.
A new brochure and membership cards are also created, based on a design guidelines greatly reworked.
The conferences are full, the web site traffic is multiplied by 4, the bounce rate divided by 3.