April 2016, the founders of FundFinder wish to purpose an innovative concept of financing of SMEs, a real alternative to crowdfunding. They give carte blanche to blindesign to create its brand, its visual identity and its financing web platform.
blindesign offers several names and directions, and it is ultimately the name FundFinder that is unanimously chosen by partners. A logotype and some communication medias are created in order to enable FundFinder to prospect from its creation.
Several lines of reflection and scriptwriting are studied
before the development and opening of the funding platform
The modern and simplified aesthetics of both the logo and the platform hit the target and allow FundFinder to stand out from its competitors immediately. An alternative on both form and substance.